Rebrand Cozy

WHY I USE THIS

I wear this because winter humbles my edges, my mood, and my will to get ready. This beanie makes it look like I’m in my “soft aesthetic era,” when in reality, I’m just cold and emotionally unavailable. It’s fashion with a built-in alibi.

HOW IT HELPS ME ON THE BRUTAL PATH

I use this when I’m rebuilding my routines — small habits, big shifts. It keeps me accountable to the version of me who wants to look put together, even when I’m still piecing things together. It’s winter-proof reinvention: soft, simple, honest.

IF YOU’RE LIKE ME…

…you need one piece in your wardrobe that makes you look intentional even when your brain is on airplane mode. You want softness, simplicity, and plausible deniability.